Discover DNA Tiles: Designer Small-Format Ceramics for Interior & Exterior Surfaces

When your project demands more than “just another tile,” the new brand DNA Tiles offers a fresh take on ceramic surfaces — merging elegance, durability, and authentic materiality into small-format pieces that fit beautifully in design-forward spaces.

Brand Background

Created by Spain-based tile specialist WOW Group, DNA Tiles marks the next evolution of small-format ceramic design. With over two decades of experience and a presence in more than 90 countries, WOW Group brings its expertise to this new brand engineered specifically for architects, designers, and ambitious specifiers.

DNA Tiles is guided by a simple philosophy: to return to the essence of ceramics. Each piece reflects a commitment to timeless design and enduring quality — crafted to outlast trends and stand the test of time. The result is a collection of tiles that balance authenticity, craftsmanship, and technological innovation.

Design & Material Highlights

What sets DNA Tiles apart?

• Small Format, Big Impact
  The compact tile sizes open up creative freedom for feature walls, accent zones, and intricate layouts. Designers can bring visual rhythm and precision to spaces that demand character and depth.

• Material Integrity
  Each tile celebrates the purity of true ceramic material, blending artisanal production techniques with modern technology for consistent, high-performance results.

• Durability That Endures
  These are tiles designed to last — not seasonal products. Their timeless style and robust construction make them ideal for both residential and commercial environments.

• Color & Texture Variety
  DNA Tiles offers an expansive palette of colors, textures, and finishes. Whether matte, glossy, structured, or handcrafted, every surface tells its own visual story.

Where It Works

DNA Tiles thrive in spaces that balance sophistication and functionality:

• Boutique hotel lobbies where texture and rhythm transform walls into works of art

• Modern kitchens and bathrooms that pair ceramic precision with natural materials

• Retail or hospitality spaces seeking a distinctive, design-driven aesthetic

• Residential accent walls that need dimension without overpowering the environment

Small formats also make installation easier on vertical surfaces and allow intricate layouts that feel bespoke — ideal for renovations or spaces with complex geometry.

Integrating DNA Tiles into the Surface Group Portfolio

At Surface Group, DNA Tiles can be positioned as a premium designer brand within the broader family of surfaces — complementing natural stone, porcelain, terracotta, glass, and metal. Consider:

• Creating a dedicated “DNA Tiles” showcase page with brand story, key collections, and visuals

• Mapping each product within your taxonomy to reflect its material and visual traits

• Using descriptive, design-focused copy such as “small-format ceramic tile,” “designer ceramics,” and “timeless handcrafted surfaces”

• Incorporating rich lifestyle imagery and mood boards to engage designers and specifiers

• Offering compact sample kits for studio presentations and design consultations

Specifier Notes

• Standard tile sizes are available in small, adaptable formats perfect for both wall and limited floor use

• Durable glazes and finishes ensure longevity in high-traffic areas

• Small-format dimensions make them lightweight and ideal for accent applications

• Always verify slip resistance and technical data for specific environments

Conclusion

For designers, architects, and specifiers seeking ceramic surfaces that combine artistry, performance, and enduring beauty, DNA Tiles stands out as a compelling new choice. Its dedication to small-format design, authentic material expression, and timeless appeal makes it a perfect addition to Surface Group’s curated range of surfaces.

DNA Tiles remind us that sometimes the smallest details make the biggest impact — and that true design DNA lies in craftsmanship, longevity, and authenticity.